They say you should start a business you wish already existed, so that’s exactly what we did.
In 2012, we created an online fashion brand specialized in curating artists, brands and celebrities from around the world to collaborate on streetwear collections.
We believe that fashion should be fun, spontaneous, daring and shared with friends and so we built a new kind of e-commerce.
Rad is not only unique in its product offer but is also revolutionary in terms of operations. With no physical stores or middlemen, we got rid of traditional retail markups. We design our own products and sell them exclusively on Rad.co. We have no seasonality and launch collections on a weekly basis, and last but not least, everything we sell is hand-produced once your order is being placed, so virtually no waste (yay!). We ship locally for a fast and eco-friendly delivery and work with over 100 creatives on product development.
All of our products are manufactured in own factories located in Paris, London and Los Angeles and we currently ship to France, the UK, Germany, Austria, Belgium, Spain, Sweden, Netherlands and the USA.
We are close to 50 team members, from 12 different countries, speaking a total of 23 languages and operate in our Paris headquarters and New York offices. While the team can be considered young (26 years old on average), our employees have strong backgrounds and come from cool places like Google, Vogue, A.P.C. or Bain & Co. Rad is also backed by top investors and advisors including Index Ventures, IDInvest and Felix Capital.